We have been going through some changes at CinemaNow of late, one of which is our CEO is becoming Chairman and moving over to become President of Digital Distribution at Lions Gate. In a recent email exchange between he and I, he made the comment "neither of us can be 100% objective in this matter." It was a simple but powerful statement. I remember when I read Atlas Shrugged I thought at the time and still think today that the first half of that book is the "best book I have ever read" and the second half of the book was the biggest disappointment I have ever read. It was Ayn Rands attempt to document the philosophy of objectivsm and in the all she proves is that the philosophy of objectivity is as utopian as any religion. We are simply not capable of it.