Another successful launch of EST content, this time with Fox.  This launch went relatively painless, while still requiring some quick DB maneuvering because of replication pains that plagued us just hours before launch, we still pulled through and hit a 12AM launch time.  Running on a few hours of sleep while pioneering the unknown makes this all worthwhile. 

The scene of David sitting to the left of me in my office with his laptop in his lap plugged into the wall and me with my face a few inches from my screen pressing buttons on my keyboard is becoming a familiar scene during the wee hours of the night.  It's amazing that after a 16hour day we'll be sitting there laughing hysterically about who knows what, barely staying sane, and then think ok what's next.

Article from Forbes below...

http://www.forbes.com/markets/economy/2006/06/13/cinemanow-disney-0613markets01.html

Less than two weeks after announcing a download-to-own partnership with Walt Disney, online video Web site CinemaNow now has struck a deal with News Corp.'s Fox Entertainment Group.

Beginning today, select movies will be available for download to CinemaNow users, while television shows will be ready for download July 1. Movie prices will range from $9.95 to $19.95, and TV episodes will cost the standard $1.99 per episode.

Also, going forward, movies will be available for sale online "day and date" with their DVD releases, starting June 20 with The Hills Have Eyes.

The deal includes hundreds of films from the Twentieth Century Fox library, including recent titles Cheaper By The Dozen 2 and The Ringer as well as older movies, and TV hits such as 24, Buffy the Vampire Slayer and Firefly. Buying a movie or program from CinemaNow grants the buyer rights to transfer the content to three Microsoft (nasdaq: MSFT - news - people ) Windows Media-compatible devices.

CinemaNow President Bruce Eisen said the deal will comprise Fox outlets FX, FUEL TV, SPEED, Fox Broadcasting and Twentieth Century Fox.

"We're focused on TV," he said, "and the Fox deal gives us all types of content from across the board."

The agreement is not exclusive to CinemaNow, though, since Movielink also sells movies from Twentieth Century Fox on a download-to-own basis. But Movielink doesn't sell Fox TV shows just yet.

In April, CinemaNow signed download-to-own deals with Sony (nyse: SNE - news - people ), MGM and Lions Gate Entertainment (nyse: LGF - news - people ).

Eisen sees the recent Disney and Fox partnerships as a continuing trend. "Certainly, we'll get all the major studios," he said.

One that's noticeably missing, though, is Viacom's (nyse: VIA - news - people ) Paramount. But Eisen said that one is in the works.

"It's moving along in the appropriate direction," he said. "It wouldn't surprise me if the next time we talk, it's about Paramount."

-Jesse